It’s essentially an updated version of Rudyard Kipling’s If– poem, reimagined and retold by a star footballer. Each of our team has picked their fave campaign so far this year, we hope you enjoy reading about them! Homepride had a treasure chest bursting with Peter Rabbit 2 related merchandise and competitions, lined up for the sequel’s cinema release date in spring. Is it a new Apple watch? Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. Across TV and radio this year, the spread took the idea to new levels – by sandwiching pro-Marmite messaging in the middle of ads from other, genuine brands. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. A blue one. Our Favourite Marketing and PR Campaigns of 2020. By Marketing Week Reporters 8 Dec 2020 8:00 am The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. Let’s have a look at some of the best advertising and marketing campaigns ever: Nike: Just Do It. In this series of ads, the highly personal backstories of three British rising stars – future Team GB rower Josh Bugajski, drummer Moses Boyd and dancer Georgie Rose Connolly – are told in their own words over home footage of their journey to date. They looked at social interactions and brand mentions. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns. To introduce its new range, Smirnoff drew on spy novel themes – a continuation of its Infamous Since 1864 campaign. Air New Zealand created a series of J.R.R. Finalists. Best video advertising campaign – Teleflora. First she shakes off her casual clothes to reveal a pink power suit. A successful Valentine's Day marketing campaign is the right mix of mush, fun, and uniqueness. As the first female captain in the brand’s half-century history, her win generated much media attention. It’s not entirely clear what’s happened to prompt Dad into making his grown-up daughter a coffee, but “some moments call for Nescafé Gold blend”. It’s a format that can’t fail to be funny really, but this year’s ad is particularly hilarious. About . Because of a fitness craze. Next she’s playing power ballads on a keytar. But this year alcopops grew up, taking the form of hard seltzers or ‘spiked’ sparkling waters. There’s even a plane jetting away to some holiday destination, as if the ad is trying to tick off everything we weren’t able to do this year. The luchadores were featured on billboards and online, where brand followers were encouraged to back their favourite. Which two brands will battle it out in the finals? But come the chorus, the footage switches to more upbeat scenes. Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. })(); Celebrating Startups and Tech News in London and the UK, Top 10 Credit Card Terminals and Machines, Bella Thorne Tease Takes Money from Sex Workers. “I was really happy they did,” O’Reilly says. Ever forced to dance around a topic no one wants on their telly at teatime, the brand has nevertheless managed to come up with a chirpy ad, which, fear not, still features its famous cute puppy. Important Dental Marketing Dates for 2020 UK . Let’s jump straight into the 2019 best digital marketing campaigns in the UK… 1. The gin brand returned to its talking cocktail glass format this year to introduce its new Sicilian Lemon flavour. Winners; Sponsorship. Smears, lines, orange tones and unnatural-looking outcomes are just an over-generous splodge of the product away. Vogue UK editor Edward Enninful said this about covers: “They represent the millions of people in the UK who, at the height of the pandemic, put on their uniforms and went to help.”. The best social media stories & campaigns from February 2020. Though 2020 has played out much differently than most of us anticipated, there’s still been many examples of innovative and engaging advertising campaigns. Her face will remain on packs of fish fingers sold in Iceland while stocks last. Politicians do that sometimes (Jeremy Corbyn did it in 2017). The boy recounts how his parents started selling their special curry paste recipe on arrival in the UK from India. Gym scenes weren’t an option for deodorant ads this year, given they were all closed due to Covid. Again, it’s not clear what he means exactly, or why he’s saying it. We may only be a month or so into 2020 but there have been a number of high-profile marketing campaigns and articles that have caught our eye here at Vida. 1st Jan New year 2020. A place so cold – it can get as low as –70°C – birds can freeze to death mid-flight. Last year, Carlsberg’s so-called ‘brand philosopher’ Mads Mikkelsen admitted the brand “pursued being the biggest, not the best, and the beer suffered”. That’s the main thrust of Richmond’s ad, but it packs plenty of additional information along with the food porn. Bodyform/Libresse; The Feminine Hygiene Brands: #Bloodnormal. I’m not flirting, it’s a genuine question,” she jokes. The industry has seen many changes over the past few months, with people working from home and adjusting to the new work, life balance due to the coronavirus outbreak. Here are the very best airline marketing campaigns of all time… 1. Bravo. Best social media campaign – Junk King. In another, actress Natascha McElhone reads Hermann Hesse on a virtual tour of Kew Gardens. 25th Jan Chinese New Year, of the Rat * February. A woman walks along the street and eats a Fridge Raider. It’s brave of a brand to even acknowledge International Men’s Day, let alone base a campaign around it. A post shared by McVitie’s (@mcvitiesofficial). And when it comes to advertising the menstrual products, we’ve become usual to seeing period blood represented as an unreliable blue liquid. It’s all slightly bonkers, but it works. Smirnoff is no stranger to the RTD game, having characterised the late ‘90s with Smirnoff Ice. From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best, Enjoy #StayingInn@OneMinuteBriefs@TheDrum@LoveYourNHS#PayItForward#StayAtHomeSaveLivespic.twitter.com/fQAGlAA3gK, Crystal clear, witty and on brand, Guinness was widely praised for its ‘Stay at Home’ poster, which proved a worldwide hit. See the best new beauty campaigns, from Natalie Portman for Dior, to Naomi Campbell for Nars and Irina Shayk for Marc Jacobs Beauty It’s the summer few could have imagined. In this big-budget live action and CGI movie trailer-style ad, Babybels become superheroes tasked with ridding a dystopian near-future world of sugary snacks, where “everything was made to be appealing”. } By continuing to browse our website, you are agreeing to our use of cookies. … Marks & Spencer’s original ‘Not Just Any’ campaign produced one of the most recognisable straplines in UK ad history. With wide-eyed wonder, characters take in the huge – well, two times bigger – Wotsits before them. That will have certainly clipped Red Bull’s marketing wings, but the brand nevertheless scored highly in consumer awareness. So far, so whatever. 27% of Brits Would…, Interview with Gabriel Golcher, CEO and Co-Founder at Community App: ExpatBuddy, Everything You Need to Know About Clubhouse: The $100m Invite-Only Social Media App, New App Encourages More People to Volunteer. So it’s been a rough weekend.On Friday, the Chancellor shared a photo of our tea. The beans brand this year backed Magic Breakfast, a charity that provides healthy breakfasts to vulnerable schoolchildren. A mum explains her family cares about climate change, so she’s swapping her spag bol mince for a Quorn alternative. Smirnoff Seltzers have landed. Released in the middle of 2020 and in the midst of the global pandemic, Nike’s cause campaign ‘You Can’t Stop Us’ is another great campaign to come out of 2020 - specifically the third film in the series. In one conversation, the phone rings and a young man says “Hello Grandad?” – giving you just enough to realise the crisis probably prompted him to make a call he wouldn’t have otherwise. Best co-marketing campaign – KFC and Deliveroo. It’s testament to the sheer scale of its sports and athlete sponsorship strategy, which encompasses everything from traditional games like rugby – a new partnership with Rugby England was announced in February – to the more obscure canoe slalom and kite-surfing. And it scores. It’s a bit cloying, sure, but undeniably uplifting. event : evt, There are scenes of home haircuts, people exercising in their gardens, home baking and family games nights. Three new flavours were personified by three different wrestlers, each given their own nicknames, special moves including The Jalap-knee-No and The Lime Slam, and catchphrases like “Bring the zing!” and “Easy cheesy”. In each case it’s taken dedication and perspiration, quenched with Buxton of course, to get there. Finalists from 22 categories are announced for the CIM Marketing Excellence Awards 2020. Dove allows you to ‘take control of your tan’, depicting a woman easily applying the product, which results instead in a perfect, even covering. “Sorry Kiwis” is the starting line, as Lamb celebrates “the best of British” meat in this mint sauce ad. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. The politicians came off as vindictive while a light was shone on the ice cream brand’s long-running support for refugees. The pushy equine explains brushing is only partly effective, prompting the baffled male character to ‘complete the clean’ with mouthwash. We’re changing.” A shame the same wasn’t said by other institutions. It’s simple but offers a barrel load of fizz and fun. Scenes of boys showing kindness and resolve as well as their skills bring home the message. What are they? Remember Blue?” James, who is here to promote Innocent again. A great take on the mean tweet micro-genre. A bite of the new Wotsits Giants results in some frankly ecstatic reactions, playing into the innuendo-laden ‘size matters’ tagline. Too right. Chins wagged as people tried to figure out if it was real. These three women were Narguis Horsford, a train driver on the London Overground; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. Haribo has been dubbing kids’ voices onto grown-up actors in adult situations since 2014. Connecting with the audience involves some interaction at the surface level, like a like, a follow, or a comment. Enter foster-mum-of-two, 24-year-old Charlotte Carter-Dunn from Gloucestershire, who became his temporary replacement this year after winning a competition in which hopefuls got to share frozen food tips and dress up as the famous seafarer. Few could argue with the intention or effectiveness of Nivea’s effort to mark the event, however. Adverts for AA, Virgin, Foster’s, Seat and Surf were momentarily interrupted with less-than-a-second Marmite visuals and propaganda phrases like “love it”, “don’t hate” and “yum yum”. It’s all quite serious until they open the hatch and pull out the binoculars for the punchline – a box of Weetabix on the beach. One key theme was our appreciation for the NHS workers throughout the lockdown. But not just any toothbrush: the all-singing, all-dancing Oral-B iO. } Yorkshire Tea – through its social media manager – called for civility, telling people “there’s a human on the other end of it”. By Sean Cole February 27th 2020 14:38. The concept of promotional activity around McVitie’s new VIBs – a trio of extra-layered chocolate digestives or ‘Very Important Biscuits’ – was based on their indescribable nature. The ad closes with a stat on male loneliness, which really brings the point home. The packed pubs, crowded trains and japes in the park that feature seem like another age already. Best campaigns driving 2020 digital marketing trends By Dan - November 05, 2019 Get inspired for your 2020 campaigns, with these trendsetters. Which is the point. More than that, “clean is a feeling” – at least according to Andrex’s 2020 ad, which shares several such statements over a parade of posteriors hitting goals. No, it’s a toothbrush. Hence, the name ‘Barnard Castle Eye Test’ was chosen, with the tag-line ‘a short-sighted beer for tall stories’. The brand went one step further and put all the profits from the beer sales towards funding their own hand sanitiser which they gave free to the NHS and health care charities. Heinz ticks off several British barbecue scenes – squeezing into tight swim shorts, grilling under an umbrella, balancing a paper plate between the knees – in this cheery ad. Judges; Finalists. The activities portrayed in this ad for Casillero del Diablo sister brand Trivento are aspirational but achievable – braving a camping trip, reaching the top of a climbing wall, getting a degree, going for a jog. After criticising Patel on Twitter for her migrant boat-blocking policy push, Ben & Jerry’s UK saw push back from several Tories. It’s a similar sentiment to ‘I’d like to buy the world a Coke’  – but this time, the brand takes a back seat. And those shown doing them don’t appear particularly exceptional either. We’ve learned. Online calls for a full-length movie of this US-made ad will surely have got Bel Group execs thinking. Conceived by artist Beau Kerouac, and backed by Ribena, the five-minute shorts provide a few moments of meditative escapism. window.mc4wp.listeners.push( Making the switch is everyday and easy, rather than an all-encompassing ideological stand. But not all. Italian actor Riccardo Acerbi, who has been the frozen fish brand’s captain since 2018, is certainly dishy, but not exactly relatable: more suited to a fashion mag spread than the freezer aisle. Book now. Yakutia, eastern Siberia. Guinness sensibly adopted the poster and ran with it. John West UK | #GetYourselfShipshape with Becky Adlington from Anattic on Vimeo. After a five-year hiatus, the pasty-maker returned to TV this year with a prime-time spot that made the most of its Cornish credentials. Quite how Marmite managed to convince the other companies to play along with its ruse is not clear, but it was surely a challenge. People need to know they are engaging with a real person. 1. Quentin Blake reads Jane Austen at Stonehenge. A girl has accidentally fished the sub from the sea, resulting in a fantastic shot of the huge vessel stuck on the shore. Whatever, she’s certainly grateful for the cup he hands her. In her new role as head of retail, Pendercrast will focus on developing retail strategies, The ice cream will sit on a wooden stick and within a “first of its kind” tie dye wrapper, Glebe is aiming to emulate the success of its existing oat drink PureOaty, The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”, Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything, Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times, The Grocer Own Label Accreditation Scheme, John West UK | #GetYourselfShipshape with Becky Adlington, Pukka hires Gill Pendergrast in new role as head of retail, Ben & Jerry’s launches Cookie Dough Peace Pop ice cream sticks, Glebe Farm Foods adds vegan coconut, almond & soya drinks, Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign, How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign. Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand. It’s a multi-platform, multi-personality campaign, anchored by Adlington, who comes over as more working mum than elite athlete. “How you getting on with this lockdown business?” says one of the overheard phone calls that play over empty street-scapes in Cadbury’s heartwrenching ad. COUNCIL POST . The coldest inhabited city on earth. Air New Zealand – Just another day in Middle-Earth. It’s a trope so overused, all brand efforts merge into one another. When working on successful marketing campaigns, it is important that followers know that there is a human behind the brand. It plays out like an incredibly well-crafted mini-documentary of how our lives changed earlier this year. Ginsters bakery features too, in case any ambiguity remains about the product’s provenance. Sensodyne decided to visit on the strength of the fact cold air can sometimes trigger sensitive teeth. A group of friends enjoys a pasty on the beach as the tagline runs: ‘From the home of great pasties.’. Vogue’s July 2020 cover made history by featuring three female frontline workers in lieu of the typical celebrity lineup. You need to write emails that get opened, clicked and remembered—every single time.. Nike came up with the line ‘Just Do It’ in the late 1980s, keeping the customer-centric opinion to achieve fitness. “What the devil’s going on?” asks the worried-looking captain character as the submarine lurches alarmingly. “Di ottima qualità” says one, translated to “and erm… top notch”. Nike used to tend to only marathon runners once but not for long. Forbes Agency Council. They looked at social interactions and brand mentions. Via the narrator’s rhyming lines, viewers learn there are chicken, pork and meat-free options, they’re the nation’s favourite and they taste great. The ad was part of a wider campaign in which Colman’s partnered with the NFU to ‘Back British Farming’, which included a spread in The Sun. Register for FREE guest access today. Later, the brand went on to urge white supremacists: “Please don’t buy our tea again.” Impressive. ); Or possibly green. Agidi-Jeffs is a great choice of star, not just because of his evident poetry talent, but his frankness about his own mental health issues. Manchester City striker Raheem Sterling gives sound advice to young men in this rousing ad from Gillette. As the Covid-19 pandemic continues its spread around the globe, governments, brands and communities everywhere are thinking of creative ways to encourage the public to … Ricky Tomlinson returns to give a voiceover of rhyming verse, which describes bonding moments in the mundanity, with “fall-outs over housework forgotten”. But not everyone is struggling. pic.twitter.com/7uVmKDf7Jd. Contact Us. The launch also came with Walkers setting a new world record for the longest puff corn snack (10.66m long and weighing 250g). And the resulting ad hack was well worth the effort. 17 Dec 2020 5:11 pm. No matter; it’s stuck in our minds ever since first shown. There’s no golden formula for creating a successful charity marketing campaign, but, as the 18 examples in this article show, there are some things that help. *COMPETITION NOW CLOSED*To celebrate Peter Rabbit hopping back onto the big screen this Spring, we’re giving away a…. A Mikkelsen-less ad celebrating the reopening of pubs in July saw ad awareness soar, particularly among those who ‘drink lager in a pub at least once a month’ – and presumably missed the occasion most – according to YouGov data. This campaign may be promoting camping contests, but The Dyrt’s world-class personalization here is the real prize. So is Duncan “Duncan from Blue? Samsung’s sexy flip phone? Only –40°C,” says one. A folky song about “the Cornish way” plays over rustic scenes of farmers picking potatoes, surfers in the cold sea and the county’s rugged landscape. Kudos to McCain for maintaining the diversity of its casting, Twitter trolls be damned. The clean edges of the device are picked out on a black background as a bass-heavy, modern soundtrack booms. Perhaps he’s being literal. No need to get too clever when trying to shift sausages in a lockdown. Shot of a bathroom. Heavenly choirs sound at a steaming baked potato, a bubbling stew and other butter-laden dishes in this ad for Lurpak’s new butter boxes. But that was no reason not to enjoy it – the weather was pretty good, after all. While Ben & Jerry’s was proactive in griping about the government, Yorkshire Tea found itself unwittingly involved in a politics spat after Chancellor Rishi Sunak posted a picture enjoying the brew prepping for the February Budget. Made with the world’s no.1 vodka, sparkling water and natural fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb. The competition itself was a marketing masterstroke, with the 500-plus wannabe captains sharing food and penny-saving tips on their own social media channels. Football is the focus, but his wise words – “If someone asks you what you’re made of, don’t just tell them, show them” – have broader relevance. Marmite’s mind control campaign started last year – the concept being that haters of the spread can be hypnotised into lovers through ‘subliminal’ psychological tricks. Haribo has been dubbing kids ’ voices onto grown-up actors in adult best marketing campaigns 2020 uk since 2014 is hardly adventurous, it! Caused McDonald ’ s ad is particularly hilarious closed due to Covid friends meeting – at time. – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter get going on –. 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