True Sons is simple to use. True Sons subtle hair dye $24 Check out these necessary hair products and dyes to have you looking For more info, see: www.truesons.com. Take a look at the. CS: The response since our launch has been incredible. Look at male celebrities. It may cause hand allergy It doesn’t take much time to apply It takes much time to apply It gives the results instantly It may take time I believe that’s because available products are failing men. Dyeing is not a joke. I started dyeing 7 years ago and I don’t want to stop because I look as great as I feel. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time. As for the dye itself, it comes in six natural shades, from blonde to black, and comes in the form of an oxidizing hair foam which doesn't require a developer (the messy chemical you normally have to mix with other products). CS: That True Sons is easy to use and gives them a subtle, natural look. True Sons's mission is to help men dye their hair. Unlike our competitors, it won’t over-dye  looks natural and is as easy to use as shaving cream. I also really like a guy like Jon Hamm, who has some gray and looks great with some gray, but could touch up and cover with True Sons. On my test drive of the medium brown shade, I read through the simple instructions on my kit and took their advice and smeared some Vaseline around my hairline to prevent any dye from staining my skin. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace. When Sandler turned 40 his father recommended he dye his grey beard. The other risk is that other companies see the long term opportunity here and begin to enter the market to compete. That’s what we are aiming for at TrueSons. Making the leap to hair-dye is the most exciting part of the strategy. Check out this campy new video to introduce the product: Washing your hair less frequently with lukewarm […] CS: That True Sons is easy to use and gives them a subtle, natural look. The first point of contention that we have to deal with the personal issues first. The process of storytelling relies on members uniting through brand characteristics, shared interests and common points of view. The company was founded by Carl Sandler, who decided men needed better solutions than the cheap, limited options found at the drugstore and an expensive and time-consuming process you get at a salon. True Sons gives men a natural look every time and can easily be applied regularly to maintain consistency.”. We want to protect them from overdyeing and change the association of dyeing with cheap drugstore brands. True Sons is simple to use. True Sons is about subtlety and authenticity. 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We are presenting a new model for men when it comes to hair dye so we are constantly fine tuning the messaging to be sure it resonates with today’s man. |  Privacy Policy  |  Terms & Conditions. True Sons is the first premium, at-home hair dye for men. Unlike our competitors, it won’t over-dye  looks natural and is as easy to use as shaving cream.For the the first three years, the day to day activities were almost exclusively related to product development and design. True Sons A fascist group of paramilitary warlords bent on using their combat expertise and overwhelming firepower to dominate their enemies and expand their territory. Even those who are known for their grey, dye some of their beards and hair to boost their image. JD: In your own words, why should men be dying their hair and beards? Less is more. True Sons Hair Dye True Sons truesons.com $50.00 BUY IT HERE This innovative foam dye is perfect for guys who’ve never dyed their hair before and are a little nervous about the process. You control the depth of the dye by how long you leave it on, so for my first try I went with the minimum—15 minutes. Launched in July 2018, True Sons was born of Sandler’s personal frustration with existing men’s dyes. After a year of research, Sandler realized that there wasn't any product available that could give him the subtle results he wanted and an application that was quick and easy. Our All-In-1 hair dye is not only applicable to hairs but is an optimal beard dye and can be used for mustaches also. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. We want our customers to look and feel great without changing them into someone they are not. Here’s How. When goals and objectives are defined, the result will most likely be a positive one. That’s embarrassing. In addition, we have to deal with the fear of not being able to control what people may be thinking or saying - especially, your co-workers and your boss. That’s embarrassing. Create Make social videos in an instant: use custom templates to tell the right story for your business. Opinions expressed by Forbes Contributors are their own. I should also point out that during the recession, an abundant number of men started coloring rather hair and beards respectively to appear more vivacious at the workplace. I tried the Warby Parker of hair dye and I'm so glad that I did. ​Drug-store dyes are a mess to use and yield nasty shoe polish results. My point is, we men need reassurance from other men to talk about hair and beard color. Might I  suggest that the same attention be placed on grooming and hair color and I can assure you that you will see an increase in your energy and style. After towel-drying and styling my newly dyed hair, I leaned into the mirror. I then pumped a few golf ball sized dollops of shaving cream-like foam into my hands and spread it through my hair. When I noticed my first gray hairs, I picked up a box of henna hair dye at my local health food store, calculated the hassle factor, and put it back on the shelf. Consumer Reports asked volunteers to evaluate a variety of products from … As long as I'm still comfortable drinking after midnight, it's my own personal belief that I shouldn't have to worry about aging. All in all, the whole process took less time than a Postmates delivery. © Copyright 2021 Valet Media LLC - All Rights Reserved. Most importantly, the true sons non irritatingbeard dye includes a 1.75 oz hair dye foam, 1 dye booster, gloves, wipes, comb, and a quick start guide. It's still salt and peppery, but leaves hair looking natural. I never realized how grey you've gotten on the sides"? For example, businesses often claim that they seek to develop a strategy to increase sales. AdvertisementsThis post may contain affiliate links. Since our product launch in July 2018, our primary day to day activities are focused on marketing and sales. Or what about coloring the hair and having it look like shoe polish or incredibly fake. A commonly cited ‘rule of thumb’ in the cosmetics industry is that ‘at the age of 50, 50 per cent of the population have at least 50 percent grey hair’. It’s a patent pending, one-of-a-kind, aerosol foam hair dye that’s easy to use, has multiple applications per can, and delivers a natural and subtle look that doesn’t look fake. Still, to this day, many of us are embarrassed to use color or even know where and how to start. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. On an ongoing or month to month basis, we continue to talk to our customers, looking for ways to improve the product and brand experience. It pours a UV-shield over your hair and conditions it at the same time, preserving its volume as well as its stylability. A few grey hairs? The results will look natural. Men also like how easy it is to use. Let's face it, men's hair color has long been a bone of contention for men across the board. True Sons is a new beard & hair dye foam for men that gives you a gradual, natural look every time. No problem. … Sandler has enjoyed a decade-plus run founding, building and selling companies in the healthcare, media and retail sectors. CS: Many men and women fear being perceived as old and out of touch in today’s workplace and nothing says ‘older’ like grey. Acclaimed American Journalist and International Editor. We want our customers to look and feel great without changing them into someone they are not. After applying a drugstore dye and waiting 5 minutes. As you can clearly see from the easy 4-step process above, it is quite simple and self-explanatory. Leave on for 15 minutes, rinse well and lightly condition, then style. Why is it that some men look and feel great as they turn grey while others look drawn-out and quite often fatigued. Sandler wanted to streamline the process—everything from finding the right color to the actual dyeing process itself. “Men deserve better when it comes to at-home dyeing,” explains Sandler. I recently had the privilege of interviewing Carl Sandler CEO and Founder of True Sons about  how this modern quick and hair coloring foam for men came about, if and when men should be coloring their hair and how others will perceive you both at the workplace and your social life. Cs: many of my own friends and family members with grey are their! 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