But most importantly, it gives agencies exposure to brands who already use Sprout Social. Identify quality influencers for your brand, product, or event. It also allows you to create topic categories from what users are saying on social media, and analyze their sentiments around those topics — which helps to prioritize your social media tasks. You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool. Con: Audiense Connect offers limited features for lower tier users, and pricing errs on the higher side for access to more features. Contact 1.866.878.3231 0800 047 8185. And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities. Trusted by over 2000 brands and agencies, including Walmart, Ebay and Unilever, Tailwind uploads your images in bulk, and automatically optimizes your posts to be published at your users’ most engaging times. Quick tip: In the Audience section, you get data on the average times when your followers are online. Apart from these third party social media tools, we have the social networks’ own analytics toolkits: Click to jump to a social media analytics tool you are interested in or scroll down to learn about them one by one. You can also use the tool to manage influencer relationships and measure their ROI. Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/. If you have an Instagram Business Profile, you will have access to Instagram Insights — Instagram’s native in-app analytics. Type in any keyword, hashtag, or username, and you get useful charts and graphs for reach, exposure, activity, and contributors. Suite pricing begins at $59 per month- free trial available. Be it understanding your audience, helping you create better content, letting you know of the most effective tools, finding the right competitors, or giving you insights regarding the performance of your social media campaigns, these tools are handy for you and your business. helps you track your Instagram analytics so you get a deeper understanding of your audience. Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data. Sotrender is a powerful social media analytics tool which highlights where conversations about your brand take place, which content performs best and how your audience engages with each. If you’ve enhanced your Page with LinkedIn Career Pages, you also have access to Talent Brand stats. Pricing ranges from $99 – $199 per month. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy. Social media management, social employee advocacy and social media promotions are some of Oktopost’s best features. For Instagram, it shows basic metrics such as followers, posts, comments, and likes. One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Our social media analytics tool provides influencer insights that’ll make choosing your experts easy. The tool generates specific reports for your Tweets, mentions, retweets, and favourites as well as other engagement stats. But before spending a dime on any influencer, you want to measure the impact they actually have on your audience. Con: At the moment you can’t reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites. Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. Want to know how people feel about your brand? This allows you to better focus your time, effort, and budget. Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. With Buffer’s add-on, though, you’ll have access to overall statistics about your social media strategy, with the option to break down your data by channel. Quick tip: There’s a new Audience Insights report, which shows a breakdown of your audience’s interests and demographic. This gives you more data to work with. TweetReach helps you see the number of impressions, reach and overall engagement your tweets get. Know what sort of content works in your industry by analyzing conversations in real-time. Talkwalker is a social media analytics and monitoring tool that enables you to track your social media campaigns. Brands like Adidas, Nordstrom and Edelman use Sprout Social for social media reporting and management. Rival IQ. Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. Con: Mention only shows data collected after setting it up. Upload images in bulk using a drag-and-drop calendar to save time. You can also post or schedule content across all your profiles at once. Try Talkwalker social media analytics tool for free. You can still get a free TweetReach report for your selected term. Social Status is a user-friendly analytics tool that can effortlessly combine data from sites like Facebook, Instagram, Twitter, and YouTube into one report. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors.